Tuesday, January 20, 2009

Session Report : Using radios to support rural communications’ at the Share Fair by Nadia Manning-Thomas

Session: Using radios to support rural communicationsUsingRadio10
Room: India Room
Time: 2o January, 13:45 - 15:00
Facilitator: Luca Servo

For the first session section of Day 1 at the Share Fair (13:45-15:00 Tuesday 20th January), I have decided to attend the session on ‘Using radios to support Rural Communications’ being convened in the India Room.

This sessions includes submissions on:
The facilitator Luca Servo has told us that the session will take the format of a ‘conversation’ around the use of radio as a medium of communication in development.

Sally-Highlighting strengths of radio (community)
  • widely available
  • low-cost
  • local languages
  • reinforces cultural expression and identities
  • successful for social change
  • respectful of local traditions
  • can include stories and drama
  • radio for education means no re-location
  • can reach a large audience
  • can address people who are illiterate
Inviting all to discuss radio as a communication tool–and not just the Internet.

UsingRadio24Then a video was shown. The video features a radio program director- Mr. Serre-in Mali who delivers a radio program every Wednesday designated to dealing with issues of rice farmers and fishermen in a lagoon–called farmers’ corner.

We are given a demonstration on hand-cranked radios (not needing batteries)-which can last up to about 45 minutes.

Martina-from IFAD introduces school-on-the-air introduced in the Philippines. They chose radio as an approach because the project is based in a very rural area where the people do not have access to other forms of media. Through the radio they disseminate information about various agricultural practices to poor farmers. It was identified through consultation with farmers to understand their needs. Together with specialists radio sessions were designed on various topics. They also collaborated with public and private radio stations.

The benefits from the pilot project were:
  • farmers could graduate from the courses and share what they learnt from the courses
  • 70% farmers that were trained through radio were women
  • managed to reach a wide range of poor farmers, many who live very remotely.
UsingRadio14 Father Chansa also joined the meeting via Skype and gave us his perspective on using radios for helping people. He told us that they have found the radio to be user-friendly and effective as a mechanism for sharing knowledge. They have worked closely with the Ministry of Agriculture to share information on marketing opportunities, prices and transportation. They are working with the education sector to broadcast education programs which are interactive. The programs have become popular because they are useful for rural based schools. Also working with Ministry of Health to work on HIV transmission issues. They use radio listening groups. These are groups in various communities which have been given wind-up radios and they listen to the radio at particular times and depending on them they discuss what they can do about the theme and send feedback and requests for more information to the station. Certain members then come later to the stations to speak on air about how their communities have tackled a particular issue based on information they received from the radio program they listened to.

Then the facilitator started a round of questions:

1. what are the costs behind this kind of approach?
–hand-cranked radios are about $50 USD-with the costs going down

2. How can/do you measure the impact of this approach?
-formal evaluations
-listening groups

UsingRadio21 3. What do you do to ensure that the information being supplied is appropriate and is correct?
-information needs assessment
-make use of experts to deliver information
-encouraged farmers to provide feedback on the programs and information
The discussion turned to the issue of how to ensure quality of the information being broadcasted over the radio.

4. How to do you see the convergence of radio with other and newer technologies?
-a lot of integrated projects which are very successful. Problem with radio is that it is one-way communication and cannot showcase visuals–so it is good to link up with other technologies to make the best line of communication

5. What has not worked or what have been some of the challenges?
  • empowering communities
  • having the right political conditions
  • radios must be working within a legal permit
  • community need to be represented in the process and management boards–but this is not always easy
  • need to assess the situation and see what the right tool will be
  • limited coverage of radio networks
  • communicating the message over the radio -it actually requires experience and skills to transmit messages over the radio
‘Depends on it being the right time and right place-for radio to be successful!’

Original post on ICT-KM Blog.

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